For those of you still wondering when the next PageRank update is, I have some bad news for you…
@NielsBoschh I would be surprised if that happened.
— Matt Cutts (@mattcutts) October 6, 2013
As you can see in the tweet above, Matt replied to Niels Bosch, of AmongTech, when asked if there would be another PageRank update this year to which Matt replied with a resounding no – pretty much.
The last Google Toolbar PageRank update was in February, 2013 which means it has been 8 months since the last one – the longest Google have gone without updating their Toolbar PageRank. This may be a sign that PageRank is going away, at least from Toolbars, sooner rather than later.
Toolbar PageRank was initially launched for internet searchers as a metric to quickly reveal the trust / weight of any given website or page, although it soon made webmasters go crazy and scramble to gather links from other high PR pages in order to boost their own – PageRank manipulation went off the charts.
According to Matt Cutts, the method they use to update the Toolbar PageRank is broken and added that they’re in no rush to fix it – likely because of webmasters and their strange addiction with it.
PageRank – Going or Gone?
For now, PageRank is still very much alive and is still used internally as a ranking factor – I think.
I believe Google will update their Toolbar PageRank one last time in 2014 and then announce the end of it not long after. The only browser still showing Toolbar PageRank is Internet Explorer.
In all honesty, there is no reason for Google to publicly display the PageRank for every website anyway. They’ve simply been providing the world with an easy way of analysing competitors as well as an insight into how they rank and distribute weight / trust – not completely, but enough to manipulate their results.
R.I.P. Google PageRank
Although PageRank is still alive and kicking at the moment (outside of Toolbars), I thought I would write this now as it is pretty much inevitable that it will soon be gone from our lives forever.
Thanks for the memories, PR, it’s been a great ride! I miss you already.
PageRank 6 – My Personal Highest
The highest PageRank I ever had was 6 – which, at the time, felt like I had won an Oscar award.
Looking back, it was quite silly but also fun at the same time. When I first started out, I thought PageRank was the be all and end all – simply achieve the same PageRank as a competitor and you had won the lottery.
Unfortunately, I soon realised that it wasn’t that simple.
I still see many amateur webmasters and marketers chasing PageRank as if it’s going to change their lives and award them with #1 rankings that come with huge fortunes and sports cars. Could this be a reason for Google to keep Toolbar PageRank alive? To distract the world and keep them guessing?
I’m not sure if that’s a good idea or not to be perfectly honest – hopefully we will soon find out.
What is the highest PageRank you achieved with one of your websites?