Have you spotted these yellow labels yet?
Google have been testing these new yellow labels for their paid ads for some time now but I have recently been noticing them a lot more for many UK searches, and I don’t like them at all.
For me, there’s too much white space on the page now – it’s slightly overwhelming. I much prefer their ‘sponsored ads’ with the beige, or similar, background colour as it adds a bit of contrast to the page and clearly defines each area of their search results. Now it’s just a list of results with yellow icons.
Ad Icons vs. Sponsored Tweets
Just as I was writing this post, I loaded Twitter up and saw one of their sponsored tweets in the trending section of the page. They use a little yellow icon, too, with an arrow in the image instead of text.
Is this the start of a new trend with paid ads? Twitter were the first, I think, and now Google?
I think Twitter did it right, though, theirs actually work and look great on every area of their website. Google’s, on the other hand, I’m not so sure about them. They must be converting more clicks than the old ones because Google have started rolling them out after split-testing for a short period of time.
New Ad Extension or More Revenue?
I’m not entirely sure of why they would make this change.
Do they have a new and exciting ad extension ready to be unveiled in AdWords which required such a change? Or is this a tactical change to increase their revenue by driving more clicks for advertisers?
I’d love to hear your thoughts – have you spotted these in Google’s results yet?