Matt Cutts, head of Webspam at Google, released a new video yesterday regarding the correct usage of meta descriptions following a great question from a webmaster from the Netherlands.
Unique vs. Duplicate vs. None
Walter from Leiden, Netherlands, asks:
“Is it necessary for each single page within my website to use a unique metatag descriptions?”
“Great question,” says Matt before expanding:
“You can either have a unique metatag description or you can choose to have no metatag description. But I wouldn’t have duplicate metatag descriptions, in fact GWT will let you know if you we find any.”
Unique Meta Description or No Meta Description
Matt suggests only spending time writing unique meta descriptions for the important pages of your website, for example a homepage or featured products, and also lets it be known that he doesn’t bother writing them for his own blog as Google do a great job of generating snippets based on his content.
Never use duplicate metatag descriptions – either use unique or none.
I don’t bother writing them for my blog either – I trust Google.
Here’s the video:
Do you write unique meta descriptions for all of the pages on your website?