Google have today begun rolling out version 4.0 of their Google Panda algorithm, although it looks to be less like a refresh and more like actual changes to how the algorithm perceives and rates low quality sites.

Buckle up, this is going to be a bumpy ride for many. Expect many complaints online!

Google Panda – On-going Refreshes

It wasn’t long ago that Google announced that they would no longer be letting webmasters know about updates to their Panda algorithm, although we assume that to be the simple data refreshes that frequently happen rather than deeper changes to the algorithm and how it works. Refreshes are very normal now.

This update is likely more focussed on how Google analyse websites and their content in order to better gauge the quality before deciding where to place it in their search results. It’s a hard task, even for Google.

Here’s the tweet from Matt Cutts:

Google Panda 4.0 – Who will it affect?

People who operate low quality or thin websites will likely be affected by this update.

Google want to provide a service to their searchers by returning the best quality search results and, in-turn, the best quality websites and content which provide real answers, solutions and purpose for them.

“Help! I’ve been bitten by the ruthless Panda.”

I’m sorry to hear that, but it’s time to up your game and focus on providing a meaningful experience for your visitors. Write or invest in high quality content which provides answers. Great answers!

Has this update affected you? Tell me about it below.